Investors are taking a more active role in how their capital is deployed and one of the ways they are doing it effectively is through co-investments and direct investments. For GPs it is a potential boon as it builds stronger bonds with LPs and offers other avenues to raise capital. Matt Horton and Neil Dexter Tuyan explore this trend’s benefits and challenges.
As fundraising remains constrained, private markets continue to evolve to unlock capital. Among the trends is a growing appetite for co-investments and direct investments. This is largely being driven by Limited Partners’ (LPs) desire for more control, transparency and cost efficiency in a tough investment market. It is a valuable tool for LPs to manage exit pacing and express market views, especially during market slowdowns.
Goldman Sachs’ 2024 Private Market Diagnostic Survey found that 50% of LPs now actively allocate to co-investments, an increase from previous years. Furthermore, an Adams Street Partners 2025 survey noted that 88% of LPs plan to increase their co-investment allocations.
Research shows that many co-investment deals have historically outperformed their parent funds, and some large institutional investors, like the California State Teachers’ Retirement System (CalSTRS) for example, have reported significantly higher IRRs on co-investments compared to their private equity fund commitments. For GPs too there are benefits as they can secure additional funding, which allows them to pursue larger deals without exceeding concentration limits, and co-investing allows GPs to build stronger bonds with LPs.
Though these co-investment or direct investment opportunities offer many benefits for LPs, they can also introduce operational complexities for GPs.
This shift reflects a broader private markets trend among LPs toward active portfolio management and closer alignment with GPs. Some of the benefits investors are looking for include fee reduction as co-investments often come with reduced or no management fees and carried interest, improving returns overall. These deals also give LPs a greater influence over investment decisions, timing and exit strategies, especially important in a sluggish market where GPs are competing for capital and so are more likely to offer compelling co-investment deals. There’s also the enhanced transparency that comes with these deals, giving LPs access to deal-level data so they can more directly assess performance and risk.
There are different types of investments LPs can make alongside GPs, and in essence all of them deliver the same outcome for the LPs, more control and deal transparency. A GP stake is a specific type of direct investment strategy used by institutional and high-net-worth investors to gain exposure to the economics of running an asset management firm.
Feature |
GP stake investment |
General direct investment |
Co-investment |
Target |
The management company of an alternative asset manager (the GP). | Can be a private company, real estate, infrastructure, etc., in exchange for an equity interest. | A portfolio company or asset alongside a fund’s main investment, typically in the same deal. |
Exposure |
Exposure to the overall performance and growth of the fund manager’s platform, across multiple funds and vintages. | Exposure is to a single company or asset, with returns tied to that specific asset’s performance. | Exposure to a specific deal, often with the same risk/return profile as the lead fund investment. |
Control |
Typically a minority, non-controlling, and non-voting interest in the GP’s firm. | May involve a controlling interest or significant influence, depending on the terms. | Usually no control; terms mirror the lead fund, with limited governance rights. |
Co-investments and direct deals introduce challenges that can strain traditional fund operations, among them are ensuring equitable access to co-investment opportunities across LPs, which requires clear policies and transparent processes. There is also the need for granular reporting which includes performance data and demands sophisticated reporting systems and real-time data access. Added to this is the need for valuation consistency so that methodologies used across bespoke structures are audit-ready and build investor trust.
Fund administrators play a pivotal role in enabling scalable co-investment platforms. By leveraging their technology and expertise, administrators can help GPs and LPs focus on value creation rather than operational burden.
Third-party service providers can also advise firms on best practice governance models that balance flexibility with control to ensure all LPs get fair treatment, mitigating risk and fostering deeper GP-LP partnerships.
LPs are asking more detailed questions of their investment managers, and they want to take a more active role in the investment decisions as well as keep a closer eye on performance, efficiencies and costs, so the uptick in co-investment and direct investment will continue.
Many institutional investors plan to allocate a significant portion of their portfolios to co-investments in the coming years, with some projecting up to 20% over the next five years. For GPs too to compete in a market where capital is becoming scarcer and distributions are slowing, co-investment opportunities can incentivise LPs to invest and it helps them build goodwill and long-term partnerships with existing and prospective LPs.
You can listen to a podcast on this topic here, featuring Ben Cocoracchio, Partner at Addleshaw Goddard, and Christiaan de Lint, Managing Partner at Headway Capital Partners.
If you’d like to discuss any of the points raised here, please contact us directly.

